Production of Radio and Television Programmes

Bureau / Department	Radio and Television Hong Kong (RTHK)
Objective	To inform, educate and entertain audiences through multi-media programming; to deliver programming which contributes to the openness and cultural diversity of Hong Kong; and to serve a broad spectrum of audiences and cater for the needs of minority interest groups.
Content	To produce a variety of radio and television programmes.
Groups / Persons Affected	Audience of RTHK.
Impact	It is RTHK's cherished values that the concerns, needs and perspectives of individuals, the minority as well as men and women, should be respected and appropriately represented in RTHK's programmes. It is committed to helping promote gender awareness and gender equality. Over the years, RTHK has produced a variety of programmes, some of which are around gender needs and perspectives. They are meant to raise gender awareness and to promote social harmony through understanding the perspectives and needs of individuals. Some recent examples of such programmes are "Adwise"《精靈一點》, "Parents' Mottoes"《天下父母經》, "Sex Education"《性本善》and "Housewife File"《師奶檔案》. RTHK also has regular cooperation with the Women's Commission and the Equal Opportunities Commission. Programmes produced in collaboration with them include "Colourful Lives of Women"《華彩半邊天》, “Lady KING” 《女人KING》, “Working Women 2015”《行行女狀元》, "Women with Dreams"《女人多自在》 and "A Mission of Equal Opportunities"《非常平等任務》and "Equal Opportunity Diversity Radio Project"《平等機會多元共融行動》.
Success Factor / Lessons Learned	When programmes on gender-related subjects are scheduled for production, programme staff will conduct in-depth research on the subject.